An Evaluation of Multichannel Shopping at PetSmart

Conclusion

Click-and-brick or multichannel shopping is a great alternative when purchasing heavy products, buying products in bulk, or when the purchaser simply does not like to shop. Shoppers literally avoid shipping costs and having to wait for delivery. Petsmart.com is a good example of how local brick-and-mortar retailers can leverage the Internet by integrating in-store and online operations. As indicated in this report, shoppers need to pay attention to product availability and price at the preferred location along with quantity limitations and in-store pick up options. Shoppers should also be familiar with the company’s privacy policy and of course determine if the connection is adequately secure.


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