People, mostly women, are increasingly willing to pay to take online courses to learn to quilt, sew, and bake, among other things. Craftsy, an online website that provides such lessons, invested more than $5 million in technology in an effort to “mimic” the classroom experience. Individual classes cost upward of $15,000 to develop and videotape and cost learners $20 to $50 per class. Other organizations offering similar learning content in arts, crafts, and culture include the Museum of Modern Art and Sotheby’s Institute of Art suggesting there is a growing niche market in this e-learning space.
Rosman, K. (2013, January 03). Made by hand, learned online – to master home-spun skills, tens of thousands of women are signing up for craftsy’s interactive classes. The Wall Street Journal, p. D1.