An Online Market for Learning Crafts An article review..

Rosman, K. (2013, January 03). Made by hand, learned online – to master home-spun skills, tens of thousands of women are signing up for craftsy’s interactive classes. The Wall Street Journal, p. D1.

People, mostly women, are increasingly willing to pay to take online courses to learn to quilt, sew, and bake, among other things. Craftsy, an online website that provides such lessons, invested more than $5 million in technology in an effort to “mimic” the classroom experience. Individual classes cost upward of $15,000 to develop and videotape and cost learners $20 to $50 per class. Other organizations offering similar learning content in arts, crafts, and culture include the Museum of Modern Art and Sotheby’s Institute of Art suggesting there is a growing niche market in this e-learning space.

Kathleen Marrs, Ph.D.
Kathleen wants to live in a world filled with open books, open source, open hearts, and open minds in which diversity is embraced and creativity flourishes. A long time CPA turned online professor, Kathleen’s life was transformed upon completion of her dissertation An Investigation of the Factors that Influence Faculty and Student Acceptance of Mobile Learning in Online Higher Education.Her statistical analyses was called ”pioneering” by her committee chair Dr. Marlyn K. Littman and brought Kathleen full circle back to her number-crunching roots inspiring her to earn a second master’s in Business Intelligence.Kathleen plans to continue her studies of contemporary issues related to teaching, learning, and technology and loves to help undergrad and grad students achieve their academic and professional goals. As a lifelong learner she also plans on continuing her quest to understand the problems posed by mobile and micro learning formats and find innovative ways of helping people maximize the benefits these emerging technologies afford.


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