WordPress and SEO

Search engine optimization (SEO) is just as important for a blog as it is for any type of website. While the primary objective of SEO is to achieve high rankings in search results, it involves more than just providing highly relevant content. These days, search algorithms also take into account site performance in terms of reliability, load times, and bandwidth usage along with platform compatibility (i.e. mobile).

Algorithms are also increasingly being made more sophisticated in that they can detect deceptive practices used by webmasters who attempt to manipulate rankings. Bloggers in particular are advised to avoid excessively bloating of their blogs with unnecessary keywords by carefully defining their blog taxonomy. While content is important, context is critical.

Fortunately, implementing SEO in WordPress is fairly straightforward. I recommend using the plugin called Yoast SEO. With more than one million installations, it is the most popular WordPress extension specifically developed for bloggers

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Kathleen Marrs, Ph.D.
Kathleen wants to live in a world filled with open books, open source, open hearts, and open minds in which diversity is embraced and creativity flourishes. A long time CPA turned online professor, Kathleen’s life was transformed upon completion of her dissertation An Investigation of the Factors that Influence Faculty and Student Acceptance of Mobile Learning in Online Higher Education.Her statistical analyses was called ”pioneering” by her committee chair Dr. Marlyn K. Littman and brought Kathleen full circle back to her number-crunching roots inspiring her to earn a second master’s in Business Intelligence.Kathleen plans to continue her studies of contemporary issues related to teaching, learning, and technology and loves to help undergrad and grad students achieve their academic and professional goals. As a lifelong learner she also plans on continuing her quest to understand the problems posed by mobile and micro learning formats and find innovative ways of helping people maximize the benefits these emerging technologies afford.

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